Mimi & Lula is a stylish and playful kids accessories brand that brings the sparkle and shine back into playtime and daytime. Founded in 2017 by Natasha and Nicola who both spent over a decade working with famous street brands to create accessory ranges for girls. But when their own girls came along, they realized that the accessories available weren't enough to please their strong minded daughters or to give parents enough fun options. After all, you can never have enough colourful clips, quirkily shaped bags or fun dress-up goodies that children love!