, a designer and new mommy, dreamed of creating a brand that would offer only the softest cotton fabrics painted with dreamy prints. LIVLY was founded in 2011, after her twin girls, Liv and Lilly, were born premature. They suffered from very delicate skin as many newborns do, sending Lisa on a mission to find the softest cotton in the world: Pima Cotton. After endless trips to Peru, she designed a baby’s must-have closet; a collection of layette wear mixed with jersey and cashmere blends.