Featured in Pirouette

English Rabbit – Luxury children’s boutique

We take a look at luxury children’s boutique English Rabbit, Beverly Hills, California – offering curated designer clothing, shoes and accessories for babies, kids and teens.

When did you open your bricks & mortar store?
May 2017

How important is the location?
Location is everything! We are located in the Beverly Hills triangle, a block and a half off of Rodeo Drive and central to all of the restaurants, hotels and medical buildings. Our building offers valet and then there are lots of parking decks throughout the area with 2 hours free parking, too.

When did you start to sell online?

Do you feel having a bricks and mortar store helps your online presence?
Absolutely. The two work hand in hand each bringing business to one another. We get a lot of tourists in Beverly Hills that discover our location while visiting. Those customers are able to continue shopping with us from their home towns after leaving.

What percentage of total sales does the bricks and mortar represent?
At this point the store is still performing better than our website because we have the best team of stylists there! Not only are they so good knowing the customers and styling, but they genuinely care about the customers, stay in touch with them and have a very hands on approach to customer service. Our customers often reach out to their stylist directly as opposed to shopping online without the additional support.